site exploration....Tanagram Partners

I randomly chose the Tanagram Partners' website from the list that Karl gave us. I really liked what I saw. The index page is a very clean linear grid like structure. I really like how simple it is; it makes it very easy to navigate through. The buttons are labeled very well and highlight when rolled over. The company itself has some very impressive designs that they have done for other companies. I like how they organized they products. They put them in numbered pages so it was clear that the viewer could see more than the opening pages.

In their designs they use a nice mix of pictures and graphics (which I assume they also created). For their branding methods, they don't go out on the limb very much. They seem to stay in a pretty confined and traditional space. This is perfectly okay. Many companies want something simple for their branding. Tanagram is able to make a simple logo that works very nicely into the rest of the branding scheme (the stationary, business cards, website, etc.).

I like the movement they have on their site. When you click on a link the title moves up. It starts from a list at the bottom of the page to a list at the top. As the title moves up, the information the particular title covers simple is revealed between the tile and the line for the next title. This element adds a little something to the page. I like the visual static look of the page, but adding this movement really brings an interactive life to it too.

Here are two of the project Tanagram Partners created that I particularly enjoyed:

• http://tanagrampartners.com/case_studies/index.php?section=9&case=11
• http://tanagrampartners.com/portfolio_project/index.php?section=1&category=16&client=&project=82&page=1